Article Hero Image Hot takes on social media about Apple’s iPhone 15 overheating problem are starting to point fingers at Instagram for causing the issue. The launch of the iPhone 15 range has been marred by claims the smartphone is overheating when under load, such as at times it is recharging or being used for

For Idea, a rare-book dealer and publisher in London, the dwindling of print has never been much of an issue. If anything, it has been a boon for the understated business that David Owen and Angela Hill have built, largely on the back of Instagram’s early infrastructure.But now, Idea is navigating yet another swerve —

It’s no secret that brands want to be where consumers — and their wallets — are spending time. In July, Threads seemed to be that place, surging to over 100 million sign-ups in the first week, becoming the fastest-adopted platform, and perhaps, finally, an alternative to Twitter (now known as X.) But now, two months

AI (a.k.a. Artificial intelligence) is everywhere. It powers virtual assistants (like Siri and Alexa), helps tailor online shopping experiences to suit your unique style and even enables your bank to catch and prevent potential fraudsters from accessing your accounts.  The world of social media marketing is no different. AI tools on social media allow business

YouTube has announced some new analytics updates, including insight into why subscribers cancel their channel subscription, which could assist in your future planning. In addition to this, YouTube’s also providing more specific insight into how new and returning viewers engage with your content in isolation, another helpful driver for your planning. First off, on new

Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of