- Social listening
- Social ads
- AR and VR
- Shoppable media
- Social customer service
- Gamified content
- Social audio
Check out the infographic for more detail.
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Social media has become a major player in the digital marketing landscape of today, and if your business has not yet implemented a social media strategy, it is well past the time to do so. Today’s infographic from Digital Oz looks at what is predicted to be the top 10 social media trends in 2023.
Platform-as-a-Service (PaaS) will be a major trend in the social media world. This technology enables marketing teams to create their own customized platforms tailored to their needs with the use of APIs. PaaS provides control over content engagement, access, and analytics, allowing businesses to better track their growth and audience engagement on social networks.
We’ll also see more content focusing on interactive media, such as augmented reality, virtual reality, and 3D visuals. This type of immersive media can be used to create engaging experiences for followers, from virtual product launches to 360-degree tours of hotel rooms.
Micro-influencers will be more important in 2023. A micro-influencer is someone with a relatively small audience and a niche focus. This type of influencer has the ability to deliver more authentic engagement and better target the key demographic of a company’s audience.
Chatbots and artificial intelligence (AI) will be another key trend in 2023, with many brands leveraging AI technology to automate customer service and marketing messages, as well as to curate content and personalize conversations with customers.
We’ll also see an increase in ephemeral content, such as stories and live streaming, with more audiences engaging with this type of content rather than long-form posts.
From improved video capabilities to focus on user-generated content (UGC), the social media trends of 2023 will offer brands with an array of new ways to engage their audiences. To get a full overview of what to expect in the year ahead, be sure to check out the full infographic below.
Having a solid understanding of the latest social media trends is a must for any business that wants to stay ahead of the game. By leveraging the full capabilities of the various platforms, businesses can gain a competitive edge and reach new heights of success.
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