13 social listening tools for your brand in 2023

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Meltwater’s pricing is available on request.

Specialized social listening tools

If you’re looking for a tool that specializes in a specific platform or function, here are some of the top social listening tools that you should consider.

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8. Talkwalker

Talkwalker is a powerful social listening tool that helps you monitor conversations across all major social networks. It provides you with real-time insights to help you stay on top of the latest trends. You can use the platform to track brand mentions and analyze sentiment. It also provides you with powerful analytics to measure the performance of your campaigns.

Talkwalker’s pricing is available on request.

9. Mention

Mention is a comprehensive social listening tool that helps you monitor conversations across all major social networks. It provides you with real-time insights to help you stay on top of the latest trends. You can use the platform to track brand mentions and analyze sentiment. It also provides you with powerful analytics to measure the performance of your campaigns.

Mention’s pricing starts at $25/mo.

10. Hootsuite Insights

Hootsuite Insights is a powerful social listening tool that helps you monitor conversations across all major social networks. It provides you with real-time insights to help you stay on top of the latest trends. You can use the platform to track brand mentions and analyze sentiment. It also provides you with powerful analytics to measure the performance of your campaigns.

Hootsuite Insights is available as part of the Hootsuite Pro plan, which starts at $29/mo.

11. Agorapulse

Agorapulse is a powerful social listening tool that helps you monitor conversations across all major social networks. It provides you with real-time insights to help you stay on top of the latest trends. You can use the platform to track brand mentions and analyze sentiment. It also provides you with powerful analytics to measure the performance of your campaigns.

Agorapulse’s pricing starts at $99/mo.

12. NetBase

NetBase is a powerful social listening tool that helps you monitor conversations across all major social networks. It provides you with real-time insights to help you stay on top of the latest trends. You can use the platform to track brand mentions and analyze sentiment. It also provides you with powerful analytics to measure the performance of your campaigns.

NetBase’s pricing is available on request.

13. Synthesio

Synthesio is a powerful social listening tool that helps you monitor conversations across all major social networks. It provides you with real-time insights to help you stay on top of the latest trends. You can use the platform to track brand mentions and analyze sentiment. It also provides you with powerful analytics to measure the performance of your campaigns.

Synthesio’s pricing is available on request.

Conclusion

Social listening tools are essential for any brand that wants to stay on top of the latest conversations and trends. With the right tool, you can gain valuable insights into your audience and their preferences. This will help you craft messages that resonate and stay ahead of the competition.

We’ve looked at 13 of the top social listening tools that you should consider for your brand. From all-in-one solutions to specialized tools, you’re sure to find one that fits your needs.

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the tools mentioned above and pick the one that best suits your needs. With the right tool, you can maximize the impact of your social media marketing efforts.

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As technology rapidly evolves and new social networks become available, it’s increasingly important for businesses to stay ahead of the curve when it comes to keeping track of customer feedback and sentiment. Social listening is an invaluable tool for gaining insights and staying abreast of customer conversations about your brand, products, and services.

In 2023, there will be countless social listening tools available for businesses to leverage for comprehensive insights about their brand. Here are 13 of the most promising and effective social listening tools for brands to watch out for in the year 2023.

1. Brand24: Brand24 is a comprehensive social media listening tool with a powerful filtering system and keyword tracking. It’s one of the only tools that enables true sentiment analysis, giving brands a real-time snapshot of their customer conversations.

2. Hootsuite: Hootsuite is a popular social media management platform, making it an ideal choice for brands that need to monitor and manage several different social accounts at once. Hootsuite’s social listening capabilities allow users to search for keywords and topics related to their brand, and track the conversations that may be taking place.

3. BuzzSumo: BuzzSumo is a great tool for content curation, but it also provides powerful competitive insights via its social listening tools. Companies can search and track their competitors’ activities and analyze how their own content is performing in comparison.

4. Sprout Social: Sprout Social is an all-in-one social media management tool that specializes in analytics and reporting. It offers robust listening capabilities, including sentiment analysis, topic clustering and keyword tracking.

5. Netbase: Netbase is a cloud-based social listening and analytics platform specifically designed for businesses. It enables users to track and analyze social conversations, as well as sentiment, sentiment drivers, and competitor insights.

6. Simply Measured: Simply Measured is a powerful social media toolkit that helps businesses measure, analyze, and maximize their social presence. It offers great insights into customer sentiment and allows brands to track conversations by keyword, location, and influencer.

7. Talkwalker: Talkwalker is a great tool for monitoring conversations about your brand on social media. It allows users to track mentions of their brand across all major social networks and can also be used to monitor sentiment.

8. Mention: Mention is another social listening tool that offers keyword tracking and sentiment analysis. It can also provide deeper insights into customer conversations by providing alerts for competitors and influencers in your space.

9. Awario: Awario is another comprehensive social media tool, specializing in identifying and tracking customer conversations. Its powerful filters allow brands to isolate trends and discussions relevant to their brand and industry.

10. Google Alerts: Google Alerts is an incredibly simple and free tool that lets businesses track conversations related to specific topics or keywords. Setting up an alert is quick and easy and allows users to receive daily email updates on mentions of their brand.

11. Radian6: Radian6 is a comprehensive social listening tool that enables users to monitor and analyze conversations related to their brand and industry across all major social networks. It also offers sentiment analysis and industry-specific metrics.

12. Brandwatch: Brandwatch is a suite of data analysis, research, and analytics tools designed to help brands keep track of customer conversations. It offers sentiment analysis, influencer tracking, and industry benchmarking.

13. Social Mention: Social Mention is an easy-to-use social listening tool specifically designed for small businesses. It tracks mentions of your brand across all major networks, provides sentiment analysis, and can also be used to compare your brand’s performance against competitors.

Using these tools, businesses can not only gain deeper insights into customer conversations and sentiment, but also track their competitors’ performance and compare their own campaigns against industry benchmarks. Social listening in 2023 promises to be more powerful and comprehensive than ever before, so businesses should make sure they’re taking full advantage of the powerful array of social listening tools available to them.