Table of Contents

Report Snapshot

Younger B2B buyers are the main reason marketers need to refresh their strategies.

Embrace influencer marketing.

Incorporate TikTok and YouTube, but don’t abandon LinkedIn.

Take advantage of AI-generated content.

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About This Report

The B2B social media landscape is rapidly evolving thanks to younger buyers and AI. To adapt, marketers need to lean into influencer marketing, have a multichannel approach, and embrace generative AI.