I often hear from Meta advertisers who think their conversion events are overcounting. It typically starts with a distrust of Meta. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly. Ads
If you’ve been a Facebook advertiser for a while, you’ve heard this more times than you can count. You may want to make a change. But it’s extremely risky. Do not touch a Facebook ad that’s working. First, let’s discuss the origins of this advice. Then, allow me to share my own story of how
I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. In this post, let’s talk about the many times this choice comes up
I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. I may have found it in Zaraz. To be clear, the API Gateway works great. But I’ve heard consistently that its AWS hosting prices many small businesses out. Truthfully, I’d love to find a
Facebook lead ads have a reputation for generating low-quality leads. In many cases, they’ve deserved that reputation. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to
I’ve recorded more than 270 videos (give or take) since I started my short-form video journey about six months ago. I’m often asked about my process for recording short-form videos, and I feel like this is a good time to do a reveal. Truthfully, I didn’t feel all that comfortable saying much during most of
Maybe your ads are running, but Meta doesn’t spend your entire budgetA budget is an amount you’re willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. More. Or maybe your ads won’t deliver at all. Why?? It’s a common issue. Let’s break down the potential explanations for what
The past six months have been a heck of a journey. I went from having no experience with the format (and a negative feeling about it) to being fully committed to it after recording more than 270 short-form videos. To say that I’ve learned a few things along the way is an understatement. This post
You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. You can use them to add granularity to reporting, optimization, and even
Yeah, it’s one of those posts. I get that this is a vanity metric. By itself, it doesn’t mean much. But it’s a reflection of hard work. So, allow me to explain what I did to grow from nothing to 10,000 TikTok followers in a reasonably short period of time. (NOTE: All while not selling
