The GistContent shift. Social media content strategies must now incorporate short-form videos like TikTok and Instagram Reels to build trust and humanize brands.Targeting younger generations. Social media targeting through these platforms is crucial for reaching Generation Z and young millennials, fostering early brand loyalty.Sticky stories. Engaging social media content on TikTok and Instagram Reels boosts

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In news that will come as no surprise to anybody who manages basically any kind of website, a new report has found that referral traffic from both Facebook and X has continued to decline over the past year, with social media traffic now contributing a much smaller chunk of your overall visitor numbers. According to

While Meta has repeatedly stated that it’s happy with the progress of Threads, its Twitter-like real-time social network, new reports have suggested that Meta management is growing more concerned about Threads’ slowing growth, which has seen account sign-ups slow significantly after its initial, record-setting growth spurt. After reaching 100 million users in just five days

Getty Images Meta is preparing to charge EU users a $14 monthly subscription fee to access Instagram on their phones unless they allow the company to use their personal information for targeted ads. The US tech giant will also charge $17 for Facebook and Instagram together for use on desktop, said two people with direct

Mark Zuckerberg’s Meta is considering charging users in the EU €13 (£11) a month to access an ad-free version of Instagram or Facebook on their phones, as the company grapples with regulatory pressure on how it uses people’s data.Meta is also weighing a €17 charge to use Instagram and Facebook without adverts on desktop, according