Instagram Hosted a Fashion Week Gathering at New York’s Buzziest New Cocktail Boîte

In its early days, Instagram may have been the mobile app of choice for posting a blurry party snap with a saturated, sepia filter, but some 13 years since its launch, it’s now a platform that binds together the fashion masses—it’s the reason phones are a fixture on the front row.

It requires an entirely new shorthand vocabulary, too: scrolling, your ratio, “story” as a verb, the soft launch, the hard launch, and the elusive, almighty algorithm. This was the sort of jargon being lobbed around on Saturday evening at Jac’s on Bond, a newly opened NoHo cocktail bar, where Instagram’s fashion team gathered some of their best and brightest creators, all with their own niche.

Among them were Alyssa Coascarelli, Kim Russell, Molly Chiang, Harry Hill, Emma Brooks, Zack Lugo, and everyone’s favorite fashion meme maker behind @ideservecouture, Hanan Besovic, all sipping on the boîte’s signature caprese martini and enjoying some “IRL” time together with Meta execs Charles Porch, Naomi Gleit, and Instagram Fashion lead, Eva Chen.

“It’s like a fashion week meet cute,” Chen told Vogue. “We wanted to create an antidote to the New York Fashion Week chaos, a place for creators from around the world to gather and recharge, and of course, a WiFi-enabled lounge for content creation.”