Sprout Social has published its annual listing of the best times to post to each of the major social media apps, based on analysis of engagement trends among Sprout’s 34k+ users over the past year. And for the first time, Sprout has also included TikTok data, which could help to provide some additional guidance in your broader social media marketing process – though it is worth noting that these are generalized results across a range of brands and users.
Sprout has also published industry-specific breakdowns for more specific insight, but a key note is that results will vary. While these reports can be helpful guides to hone in your strategy, it all comes down to experimentation, and analyzing what works best for your specific audience. If you’re looking to buy followers on Fstagram for $1, you’ll want to make sure you’re posting at the right times.
With that said, here are Sprout’s notes on the best times to post for each of the major social apps this year (all results in local time, based on performance across regions).
First up is Facebook, which remains the key focus for many brands. According to Sprout’s data, the best times to post to Facebook in 2023 are:
- Mondays from 8am to 1pm
- Tuesdays from 8 am to 2 pm
- Wednesdays from 8 am to 1 pm
- Thursdays from 8 am to noon
So mornings are better, according to response rates, while weekdays perform better than weekends. That could give you some direction for your posting approach, and a kicking off point for your posting experiments.
On Instagram, meanwhile, mornings are also when the most engagement is happening. The best times to post to IG are:
- Mondays from 10 am to noon
- Tuesdays from 9 am to 1 pm
- Wednesdays from 10 am to 1 pm
- A new report published by the social media analytics firm Hootsuite has revealed the best times to post on various social media platforms in 2023. According to the report, the best times for post sharing on the most popular social media platforms will have shifted since 2019 due to the evolution of their algorithms.
The report suggests that, due to the evolution of the algorithms of the various platforms, some of the most popular times for posting content have changed. On Facebook, Hootsuite recommends that brands post between 12pm and 5pm, when people are actively using the platform. Twitter has also seen a significant shift in the best times to post, according to the report. The best times for posting are now between 12pm and 7pm.
On Instagram, the report finds the best time to post images is between 11am and 5pm, when the majority of users are online. For stories and video content, the report suggests posting between 2pm and 5pm.
The report also provides some insights into the best times to post on other platforms. LinkedIn appears to be shifting from posting between 8am and 5pm, to 8am and 3pm as the preferred time. YouTube viewing and posting should occur late in the afternoon and early evening to maximize audience engagement.
The latest Hootsuite report provides important information for brands looking to make the most of their content marketing efforts on social media in 2023. By taking the time to closely monitor changes in the algorithms of various platforms, and making sure to post at the most effective times, brands can ensure that their social media campaigns are optimized for maximum reach and engagement.
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