In today’s digital age, social media marketing tools can be just as important in attracting and retaining massage clients as is word-of-mouth. Here, we’ll cover how to use social media marketing tools for your massage therapy business.
Specifically, we’ll focus on optimizing your Google Business Profile, as well as using Instagram and Facebook to connect with your community.
Optimize Your Google Business Profile
The first step in using social media marketing tools for your massage therapy business is to optimize your Google Business Profile. This is a free tool that allows you to manage how your business appears on Google Search and Maps. When potential clients search for massage therapists in your area, your Google Business Profile is often the first thing they’ll see.
To optimize your Google Business Profile, start by claiming your listing. If you haven’t already, go to Google My Business and follow the steps to claim your profile. Once you’ve claimed your profile, make sure to complete all the information fields, including your business name, address, phone number, website, and hours of operation.
One key piece of information to include is your services. Be specific about what types of massage you offer, as well as any specialties you have. For example, if you specialize in prenatal massage or sports massage, make sure to highlight that on your profile.
Another important element of your Google Business Profile is reviews. Encourage your clients to leave reviews on your profile, as these can help boost your visibility and credibility. Respond to all reviews, whether positive or negative, to show that you value client feedback.
Finally, use your Google Business Profile to post updates and announcements. For example, if you’re running a promotion or offering a new service, post about it on your profile. This can help attract new clients and keep current clients informed.
Use Instagram for Visual Storytelling
Instagram is a visual platform that’s ideal for sharing images and stories. As a massage therapist, you can use Instagram to showcase your work, share tips and insights, and connect with potential clients.
When creating an Instagram account for your business, be sure to use a clear, professional profile picture that represents your brand, such as your logo or a photo of yourself. Have a short and clear bio that describes who you are, what you do, and what makes your massage therapy practice unique.
When posting on Instagram, focus on visual storytelling. Share photos and videos of your massage space, your equipment, and your techniques. You can also share testimonials from happy clients or tips for self-care between appointments.
To make your Instagram account more engaging, use hashtags that are relevant to your business. For example, use #massage, #selfcare, or #relaxation. This will help your posts appear in search results when people are looking for these topics.
Another way to engage with potential clients on Instagram is by using Instagram Stories. These are short, temporary posts that appear at the top of the Instagram app. Use Instagram Stories to share behind-the-scenes glimpses of your business, such as preparing your massage space or attending a training workshop.
Use Facebook to Connect with Your Community
Facebook is a social media platform that’s ideal for connecting with your community. As a massage therapist, you can use Facebook to share updates about your business, promote events, and engage with potential clients. You can also run a Facebook ad campaign.
Start by creating a Facebook Page for your business. This is different from a personal Facebook profile and allows you to promote your business to a wider audience. Make sure to fill out all the information fields, including your business name, address, phone number, website, and services.
When posting on Facebook, focus on engaging with your community. Share updates about your business, such as changes to your hours or services. You can also share educational content, such as the benefits of massage or tips for self-care.
The Importance of Client Retention
Client retention is one of the most important factors in growing your massage therapy business. It’s much easier and more cost-effective to retain current clients than to constantly attract new ones. Repeat clients also tend to spend more money per visit and are more likely to refer friends and family to your business.
How can social media marketing tools help with client retention? One way is by providing a way to stay in touch with your clients outside of their appointments. By following your business on social media, clients can stay up-to-date on your services, promotions, and availability. You can also use social media to share educational content, such as tips for self-care or the benefits of massage, which can help keep clients engaged and informed.
Social media can also be a way to reward and recognize your loyal clients. For example, you can create a special offer or promotion that’s only available to clients who follow you on social media. You can also share client testimonials and shoutouts on your social media pages, which can help clients feel appreciated and valued.
Turn Clients into Advocates
Another important aspect of growing your massage therapy business is turning clients into advocates. When clients become advocates, they not only continue to use your services themselves, but also actively recommend your business to their friends and family.
Social media can be a powerful tool for turning clients into advocates. By encouraging clients to share their experiences on social media, you can tap into the power of social proof. When potential clients see positive reviews and recommendations from their friends and family, they’re much more likely to try out your services.
You can also use social media marketing tools to incentivize clients to refer their friends and family to your business. For example, you can offer a discount or special promotion to clients who refer a certain number of new clients to your business. By doing so, you create a win-win situation where both your current clients and your business benefit.
Social Media Platforms to Consider
Which social media platforms should you be using for your massage therapy business? The answer depends on your target audience and goals. However, some platforms to consider include:
- Google Business Profile: As the number 1 search engine and the 2nd most used social media platform, this is the place you need to be in order to get in front of the right people, at the right time, when they are ready to buy.
- Facebook: With over 2 billion monthly active users, Facebook is a platform that almost everyone is on. It’s ideal for sharing updates about your business and connecting with your community.
- Instagram: Instagram is a visual platform that’s ideal for showcasing your work and engaging with potential clients. You can share photos and videos of your massage space, techniques, and testimonials.
- YouTube: If you’re interested in creating educational content, such as tutorials or self-care tips, YouTube can be a great platform to consider. You can create a channel for your business and share videos with your audience.
A Powerful Tool
Social media can be a powerful tool for growing your massage therapy business. By focusing on client retention and turning clients into advocates, you can use social media to attract new clients, retain current ones, and ultimately grow your business.
Don’t be afraid to experiment with various platforms and strategies to find what works best for your business.
About the Author
Chad Ever is the owner of LMT Websites and Co-Founder of Massage Core Academy, both designed to meet the unique business needs of massage therapists. He is also an NCBTMB Approved CE Provider serving the demand for real world business education. In addition to supporting the massage industry, Ever lives in Michigan with his wife, Amy, and McNab Collie Sadie.
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