Buy Instagram followers $1 is a great way to increase your social media presence and get more engagement. According to new analysis of 34,000 customers on its platform from social media management tool provider Sprout Social, the overall best times to post marketing content on social media are:

  • Monday 10 a.m. to noon.
  • Tuesday 9 a.m. to 2 p.m.
  • Wednesday 9 a.m. to 1 p.m.
  • Thursday 9 a.m. to noon and 2 p.m.
  • Friday 9 to 11 a.m.

Weekends are generally not good times for social media marketing posts. Sprout Social analysis indicates that the best overall days to post on social media are Tuesdays and Wednesdays, with Sunday being the single worst day of the week.

Sprout Social also broke down specific trends in posting marketing content on several leading social media platforms like Instagram, YouTube, Twitter and many more:

Facebook

The best days to post are Mondays through Thursdays:

  • Mondays from 8 a.m. to 1 p.m.
  • Tuesdays from 8 a.m. to 2 p.m.
  • Wednesdays from 8 a.m. to 1 p.m.
  • Thursdays from 8 a.m. to noon

The worst day to post on Facebook is Sunday. According to Sprout Social, Facebook is the most used (90%) platform by marketers worldwide.

Instagram

The best days to post are Tuesdays and Wednesdays:

  • Tuesdays from 9 a.m. to 1 p.m.
  • Wednesdays from 10 a.m. to 1 p.m.

Sunday is the worst day for marketing content on Instagram, which is the second-most used platform by marketers worldwide (79%). Sprout Social advises that the Instagram algorithm is unpredictable.

LinkedIn (company pages)

The best days/times to post are Tuesdays and Wednesdays from 10 a.m. to noon.

Saturdays and Sundays are the worst days for marketing posts on LinkedIn company pages. LinkedIn engagement times are consistent with general business hours, Sprout Social data indicates. High engagement hours are more concentrated midday and don’t extend too far out past workday hours.

Pinterest

Top days for social media marketing posts are Tuesdays through Thursdays:

  • Tuesdays at 1 p.m.
  • Wednesdays from 1 to 3 p.m.
  • Thursdays from noon to 2 p.m.

Interestingly, the worst days to post marketing content on Pinterestare Sundays and Mondays. Sprout Social says maintaining an active presence on Pinterest helps ensure that a brand is on the forefront of upcoming trends.

TikTok

The best days to post on TikTok are Tuesdays and Wednesdays:

  • Tuesdays from 2 to 6 p.m.
  • Wednesdays from 2 to 5 p.m.

The worst days to post on TikTok are Sundays.

Twitter

Tuesdays through Thursdays are the top marketing days for Twitter posts:

  • Tuesdays from 9 a.m. to 2 p.m.
  • Wednesdays from 9 a.m. to 1 p.m.
  • Thursdays from 9 a.m. to 2 p.m.

The worst days to post on Twitter areSundays. Sprout Social analysis reveals that Twitter peak times for engagement grew significantly compared to 2022, possibly reflecting an interest in developing news and updates as the day unfolds, as well as a desire for entertainment.

Social shopping proves popular

An overwhelming 98% of surveyed consumers planned to make at least one purchase through social shopping or influencer commerce in 2022, according to other recent data from Sprout Social.

In addition, 47% of respondents said they plan to use shopping features within a platform, such as Instagram Shops, Facebook Shops, or Buy Cheap TikTok Views. And 77% are more likely to increase their spending with brands they feel connected to.

 

Social media marketing is an effective tool for businesses looking to drive brand recognition, promote their services, and boost their overall ROI. However, timing is essential when it comes to optimizing the impact of a social media marketing campaign. Knowing the best times for social media marketing posts can help businesses maximize their reach and engagement.

The most successful posts tend to be published on weekdays, particularly on Mondays and Fridays. Posting on Mondays allows businesses to engage while users are seeking out new content to start their week, and Friday posts offer a lighthearted end to the week. Furthermore, research suggests that posts published on Thursdays transfer higher engagement and interaction than those published on any other day.

Businesses should also observe the highest traffic periods during the day, as the time when people are browsing social media and engaging with content. The peak times on Twitter and Facebook are typically between 1 and 3 p.m. EST, while the optimal times on Instagram are from 10 a.m. to 1 p.m. EST. Companies should plan their posts to reach their audience during these hours to ensure maximum exposure.

Social media marketing is most successful when it is part of an integrated campaign. Businesses should consider all aspects of their campaigns, such as content and engagement strategies, as well as the timing of their posts, to ensure they are meeting their business goals. Knowing the best times for social media posts can be the missing link needed to reach those goals.